Which process describes an individual taking on behaviors and values of a reference group?

The process of taking on behaviors and values of a reference group is best described as conformity. Conformity involves adjusting one’s attitudes, beliefs, or behaviors to align with those of a group, often in response to real or imagined group pressure. This social influence can lead individuals to adopt the norms of the reference group they identify with, which can take the form of overt actions or more subtle internalized beliefs.

In the context of social psychology, conformity can occur in various situations, such as peer pressure, group dynamics, or cultural expectations, where the individual aligns with the group's norms to fit in or because they value the group's opinions. This explains why many refer to the behaviors and values adopted from a reference group as a result of conformity.

Internalisation, while closely related, refers specifically to a deeper level of conformity where individuals adopt the values and beliefs of a reference group as their own, often influencing their self-concept. Compliance is a more superficial level of conformity where individuals go along with a group’s requests or norms without necessarily changing their beliefs. Belief change refers to a transformation in one’s personal beliefs, which may not necessarily involve group influence.