What type of conformity occurs when individuals accept the majority view as correct, leading to a permanent change in behavior?

Internalisation is the type of conformity that occurs when individuals accept the majority view as correct, leading to a genuine and lasting change in beliefs and behaviors. This process involves deeply adopting the views or beliefs of the group, not merely to fit in or avoid conflict but because the individual comes to believe that these views are valid and correct. This change is often motivated by a desire for coherence and is maintained even when individuals are away from the group or under a different influence.

In contrast, compliance involves changing behavior to fit in with the group without a deep change in personal beliefs, which is often temporary and dependent on the presence of the group. Identification occurs when individuals conform to the expectations of a group because they want to be associated with that group, but this may not lead to a lasting change in beliefs. Normative influence refers to conformity driven by the desire to be accepted or liked by the group, which can lead to superficial compliance rather than a foundational change in opinion or behavior.